TY - JOUR AU - Pettigrew, Simone AU - Chapman, Kathy AU - Miller, Caroline AU - Thomas, Samantha PY - 2014 DA - 2014/08/15 TI - A conceptual classification of parents’ attributions of the role of food advertising in children’s diets JO - BMC Obesity SP - 17 VL - 1 IS - 1 AB - High levels of child obesity are triggering growing concerns about the prevalence and effects of food advertising targeted at children. Efforts to address this advertising are confounded by the expanding repertoire of media and promotional techniques used to reach and attract children. The present study explored parents’ views on food marketing and the strategies parents employ when attempting to ameliorate its effects. As part of an online survey of Australian parents’ attitudes towards a range of food advertisements, respondents were invited to provide additional comment in an open-ended question. The question was optional and asked “Are there any other comments you would like to make?”. One in five of the survey respondents (18%; n = 235) elected to answer this question by discussing their views on food advertising and children’s diets. The responses were imported into NVivo10 for coding and analysis. A grounded approach was used to draw meaning from the data and develop a proposed conceptual classification of parents’ attributions relating to food advertising and its consequences. SN - 2052-9538 UR - https://doi.org/10.1186/s40608-014-0017-1 DO - 10.1186/s40608-014-0017-1 ID - Pettigrew2014 ER -