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Table 1 Sample profile

From: A conceptual classification of parents’ attributions of the role of food advertising in children’s diets

Respondent attributes* Total sample (n = 1302)% Qualitative data sub-sample (n = 235)%
Gender Female 67 75
  Male 33 25
Age 18-30 5 6
  31-39 93 93
  40+ 1 0
Weight status (BMI) Healthy weight 34 32
  Overweight 24 27
  Obese 18 18
No. of children 1 29 27
  2 50 53
  3 18 17
  4 3 3
Highest level of education Incomplete schooling 3 1
  Year 10 10 9
  Year 12 17 17
  Technical qualification 28 32
  Undergraduate degree 25 26
  Postgraduate degree 17 14
Family structure Single parent 15 14
  Two parents 80 81
TV viewing Low (<15 hours/week) 8 10
  Medium (15-28 hours/week) 56 57
  High (29+ hours/week) 35 32
  1. *Missing values not reported.