Table 2 Parents’ perceptions of appropriate responses to unhealthy food advertising
High locus of control | |||
|---|---|---|---|
Advertising as negative | Quadrant 1: Parents need to exert control (35%) | Quadrant 2: Everything is okay (13%) | Advertising as neutral |
- Watch commercial-free TV channels | - Everything in moderation | ||
- Change channels during ad breaks | - Unhealthy foods used for treating | ||
- Just say no | - Physical activity can counteract unhealthy food consumption | ||
- Avoid using food as a reward | |||
- Model healthy eating behaviors | |||
- Teach children to understand the purpose of advertising | |||
Profile: Normal weight parents with lower levels of television viewing | Profile: Females of normal weight with one child | ||
Quadrant 4: Something should be done (43%) | Quadrant 3: Ambivalence (9%) | ||
- Ban advertisements | - More advertisements for healthy foods | ||
- Control content of advertisements | - Better advertisements for healthy foods | ||
- Control timing of advertisements | - The power of peers | ||
Profile: Overweight or obese parents who are heavy television viewers | Profile: Overweight parents with lower education levels and 2+ children | ||
Low locus of control | |||