The relationship between perceived BMI and actual BMI exhibits some universal features across the two distinct self-perception questions. First of all, the monotonicity of the relations showed that, as would be hoped, on average, those who had greater BMI also perceived themselves to have greater BMI. Furthermore, over a substantial range of actual BMI the relation was approximately linear for both the FRS and the category scale. The question then becomes: Is the rate of increase of perceived BMI equal to the rate of increase of actual BMI? What would one expect as an appropriate rate of increase of perceived BMI as a function of actual BMI if there were no weight misperception? As stated, the standard categorisation of the Stunkard scale figures are as follows; 1–2 = underweight, 3–4 = normal, 5–7 = overweight and 8–9 = obese [34]. If we take the FRS to be a linear measure of BMI, one would expect BMI to increase from approximately 20 to approximately 30 as the FRS ranges from 3 to 8, i.e., 2 kgm−2 per unit increase in figure rating. If we conservatively consider only four figures to cover this BMI range, then one would determine 2.5 kgm−2 per unit increase in figure rating. Similarly, if we consider a more extensive range of figures, say 6, then one would expect a rate of change of 1.67 kgm−2 per unit increase in figure rating. For the categorisation question, if the respondents perfectly classified their BMI status, then the normal group (18.5 ≤ BMI < 25) should have an average category rating of 2, the overweight (25 ≤ BMI < 30) an average of three and the obese (BMI ≥ 30) an average of 4, i.e., a monotonic increase from 2 to 4 over the range 18.5 ≤ BMI < 25, corresponding to a slope of 5.75.
In Fig. 3, and quantitatively in Table 3, we observed that the range of slopes across all groups is in the range 0.574–1.254. These values are far below what would be expected if BMI perceptions were faithfully following actual BMI. As the maximum slope corresponding to the 95% confidence intervals was 1.29, we can state that no slope is consistent with any of the null hypotheses of 1.67, 2 or 2.5 kgm−2 per unit change in figure rating. Thus, we saw that the relative misperception of BMI, understood as the difference between the change in perceived BMI per unit increment in actual BMI, was fairly constant over a substantial range. Indeed, in the case of the FRS, the linearity extended to the onset of morbid obesity (BMI ≥ 35). Beyond this point, the increase in perceived BMI per unit increase in actual BMI decreased even further, such that there was only a very small increase in perceived BMI – approximately one figure rating unit – over a very wide range, 35 ≤ BMI < 50.
For the categorical question, the expected slope is 5.75 while, as we can see in Table 2, the observed slopes were in the range 1.9 to 4, i.e., between 67 and 30% less. Once again, there was a qualitative change in behaviour around the onset of morbid obesity. In the context of the categorical question, this is an indication that the proportion of morbidly obese respondents, who consider themselves to be obese, is small. In fact, in the BMI ranges 35 ≤ BMI < 40, 40 ≤ BMI < 45 and 45 ≤ BMI ≤ 60, the fractions that considered themselves to be obese were only 6.69, 11.04 and 13.95% respectively.
The large discrepancy between the slope of the expected relation between perceived and actual BMI and the actual relation is a clear indication that there is a large misperception between perceived and actual BMI differences. A given BMI increment was perceived as between 25 and 77% less than its real value, the precise value depending on how a figure rating increment, or category increment, is translated into a perceived BMI increment and which subgroup we consider. The principal implication is that any given BMI increase is perceived as considerably less than it really is. Misperception of BMI has standardly been emphasized with respect to the misperception of the obese and overweight. What we have demonstrated here is that our results are consistent with a relative misperception of BMI that is both large and independent of BMI over a substantial BMI range.
Why could relative misperception of BMI be constant? We believe that the universal form of the relationship between perceived and actual BMI, is an important indicator of the underlying psychology of weight perception and hypothesise that it is linked to the self-serving bias [37], a well-established cognitive bias strongly linked to self-esteem. This self-serving bias acts, we argue, to consistently underestimate BMI increments independently of actual BMI.
A further notable feature of Figs. 2 and 3, seen in detail in Tables 2 and 3, is the difference in perception between the non-identified and the identified and between genders. Within our linear approximation, such differences in perception manifest in differences in the regression coefficients – either the slope or the constant. From Table 3, we saw that the difference in constants, 22.27 versus 26.31, was statistically significant between the identified and non-identified, as is the difference between the slopes, 1.12 versus 0.712. These conclusions are also valid when comparing both identified and non-identified men and women as a sub-category. For the categorical question, we also saw that there is a noticeable difference between the identified and non-identified by gender. Interestingly, there was no statistically significant difference in either intercept or slope between identified women and identified men. Similarly, there was no statistically significant difference between the intercepts for non-identified men and women but there was between slopes. It is worth noting that across every pair of comparable categories the intercept of the identified was greater than that of the non-identified and the slope less. Thus, we can see that identification of obesity is consistent with a shift in perception that manifests itself principally as a constant shift in perceived BMI. This was seen most clearly for BMI < 25, where it was associated with a difference of 3–4 kgm−2 for the same figure rating. In this regime, it is clearly identifiable as an over-assessment of BMI of the identified relative to the non-identified. However, as the regression coefficients were less for an identified group than the corresponding non-identified group it implies that the identified perceived an actual BMI change as being less than that perceived by the non-identified.
We propose that this change can be understood in terms of another cognitive bias – anchoring [38] – that occurs when individuals use an “initial” piece of information in making subsequent judgments. If an anchor has been set, then judgments are biased in that they adjust away from that anchor. We propose that identification acts as an anchor, from which subsequent self-perception of BMI is measured. Thus, anchoring is a natural explanation of the offset between the identified and the non-identified curves in the figures and is additional to the self-serving bias, which we claim is an important element in the shape of the curves. It is also consistent with the smaller perceived effect of a BMI change for the identified if we take the anchoring effect as to anchor the identified to the obese category, therefore perceiving weight loss in terms of figure ratings to be less than it actually is.
It has been argued that identification leads to a more accurate self-perception of BMI, in the case of the obese [17, 29]. However, it has also been shown that over-assessment of weight is prevalent [13]. Above, we argued that an identification of obesity has the effect of increasing the degree of over-assessment of weight given that only 8.91% of the non-identified with BMI < 25 considered themselves to be overweight or obese, with the corresponding figure for the identified being 36.51%. This is consistent with what is observed in Figs. 2 and 3. Thus, we assert that identification does not lead to a superior capacity to assess BMI per se but, rather, simply leads to a different anchoring point from which BMI is assessed. The apparent improvements in perception of BMI associated with higher fractions of the obese recognising their obese status after an identification we would argue relates to the anchoring effects of the identification coupled with the fact that so few obese return to a normal weight. A more accurate self-perception of body weight and BMI and, importantly, changes in bodyweight, would be very advantageous in the fight against obesity. Here the belief is that while it is not guaranteed to result in action, knowledge and acceptance of a problem is the crucial first step to making a change.
The final difference we note is that between genders. This was seen in Tables 2 and 3, where we noticed that the slopes for women were statistically significantly greater than those for men in the case of the non-identified. Thus, non-identified women/men over-assess/under-assess their weight relative to men/women. This relative over-assessment of weight reduces as a function of BMI, exhibiting the fact that non-identified women perceived a given BMI increment as being bigger than that perceived by a non-identified man. For the category question there were no statistically significant differences between identified/non-identified men and women.
Some potential limitations of this research are: i) the data is cross-sectional, thereby making causal inference more difficult; this is particularly the case in that we are considering BMI differences across different group not across a cohort of the same individuals; ii) the male/female ratio for the ENSANUT respondents is skewed and therefore not fully representative of the Mexican population; iii) identification of obesity by a healthcare professional was self-reported and therefore subject to recall and other biases; iv) Weight categories are defined using standard BMI cut-off points and these are potentially unknown to most respondents; v) We assume that no other variable distinguishes the identified from the non-identified, e.g. socio-economic category etc. However, we checked explicitly that the age distribution was the same; vi) We have assumed that the Stunkard scale and the category scale can be interpreted as approximately linear measures of BMI.